Joaquin GarzaMUGUERZA
SAN ANTONIO, TEXASA LIFE ACROSS DISCIPLINES

EXECUTIVE · INVENTOR · AUTHOR · ARTIST

Turning ideas
into form.

From the organizations we build to the worlds we imagine. A practice shaped by curiosity, guided by judgment, and grounded in making.

Explore my work ↓
Enchanted Tree, a painting of a solitary tree under a wide blue sky
Enchanted TreeOIL PAINTING · JGM
A different perspective
reveals new possibilities.
01 / Leadership02 / Invention03 / Writing04 / Painting05 / Ceramics

ONE MIND. MANY MEDIUMS.

Different disciplines.
A shared way
of seeing.

Joaquin Garza Muguerza wearing a light shirt and cap

I have spent my career asking how things work—and how they could work better.

That question has taken me from corporate finance and business transformation to transportation technology, fiction, painting, and ceramic sculpture.

Each calls for a different kind of attention. Leadership asks for judgment. Invention challenges assumptions. Writing explores consequences. Art makes room for observation and discovery.

Together, they shape how I approach a problem: see the whole, understand the details, and give an idea the discipline it needs to become real.

Joaquin GarzaJOAQUIN GARZA MUGUERZA

01 / LEADERSHIP & GOVERNANCE

PERSPECTIVE BUILT THROUGH EXPERIENCE

Judgment at scale.
Purpose over time.

A career across consumer products, financial services, and industry. Bringing strategy, capital, and people together through periods of growth and change.

Corporate strategyCapital allocationMergers & acquisitionsOrganizational transformationBoard stewardship

Leadership, in practice.

Senior roles across Mexico, Argentina, and the United States, followed by the work of founding and building independent ventures.

Begin a conversation ↗
ETranFounder, CEO & Chairman+

2015–present · San Antonio, Texas

Developing an elevated transportation architecture, with responsibility for intellectual property, capital strategy, research relationships, and the path toward demonstration.

Independent venturesCEO & Chairman+

2002–present · Mexico & United States

Founded, developed, and exited businesses in finance, investment management, and real estate. Work spanning capital raising, technology, operational design, and market expansion.

VitroVP, Finance, Administration & New Business+

2001–2002 · Flat Glass Division

Oversaw finance and cross-functional operations, led cost and process improvements, and negotiated a European glass manufacturer acquisition.

Fides Unión de CréditoCEO & Chairman+

1998–2001 · Monterrey, Mexico

Acquired and restructured a financial cooperative, modernizing technology, operations, and its strategy for micro-enterprise lending.

Grupo Financiero BanorteVP, Corporate Planning+

1996–1998 · Monterrey, Mexico

Led planning, budgeting, acquisitions, and alliances. Served on subsidiary boards and chaired acquisition committees.

Coca-Cola FEMSAVP, Finance & Administration+

1994–1996 · Buenos Aires, Argentina

Reorganized finance and administration, led regional franchise acquisitions, and implemented costing and process improvements.

FEMSA / Cervecería CuauhtémocStrategic Planning & Corporate Development+

1992–1994 · Monterrey, Mexico

Participated in international acquisitions, public equity offerings, and strategic joint ventures.

EDUCATION

The University of Texas at Austin

MBA · B.S. Electrical Engineering · B.S. Computer Science

Stanford University

Financial Management Certification

SERVICE

Fundación Martínez Sada

Secretary & Board Member

Supporting access to university education through scholarships, governance, and long-term stewardship.

SELECTED WORK

AN IDEA IS ONLY THE BEGINNING

Made with intention.

Architectural concept rendering of an elevated ETran stationCONCEPT VISUALIZATION

02 / INVENTION

Rethinking
the way we move.

ETran

A patented electric transportation architecture that reconsiders the relationship between vehicle and infrastructure. Elevated, lightweight, and modular by design.

Independent Phase One feasibility work by UT Austin’s Center for Electromechanics provides a foundation for the next stage: engineering, dynamic validation, and demonstration.

Explore ETran ↗IN DEVELOPMENT · ENGINEERING VALIDATION AHEAD
Sanguis Christi book cover by Joaquin Juan Bosco Garza Muguerza

03 / WRITING

Worlds imagined.
Consequences examined.

Sanguis Christi

A speculative novel exploring power, belief, technology, and the decisions that shape civilizations.

Fiction offers a different place to ask the questions that recur in my work: What do we choose to build? Who holds power? And what follows when our creations outgrow our intentions?

04 / PAINTING

The art of
paying attention.

Oil painting is a practice of looking closely. Light, color, texture, and the character of a place—discovered one layer at a time.

SELECT A WORK TO EXPLORE THE COLLECTION

Beyond the finished canvas.Explore more works and photographs from the studio.

05 / CERAMIC SCULPTURE

Thinking
in three dimensions.

Working in clay brings another dimension to my creative practice: the relationship between form, material, and space.

This practice continues alongside my painting, writing, and work as an inventor.

Start a conversation ↗

GOOD WORK BEGINS WITH A CONVERSATION

What could we
build together?

Ideas, organizations, and creative collaborations.
I welcome a thoughtful conversation.

joaquingarzam@yahoo.com ↗Connect on LinkedIn ↗

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THE STUDIO ARCHIVE

Selected works